Product Manager

Younes Labbar

I'm a Product Manager currently building machine learning-powered products at Sun Life Financial, focused on helping financial advisors prioritize leads, retain clients, and grow managed assets. Based in Toronto 🇨🇦

Previously, in fintech, banking, and consulting, I launched an online financial research platform securing initial paid subscriptions, redesigned corporate banking experiences reducing user task-time by 33%, and launched banking platforms boosting customer acquisition by 22%.

On the side, I'm developing yourcanadianresume.com, an AI Resume Builder for new immigrants entering the Canadian market.

Let's Chat Explore My Work

Professional Experience

Sun Life Financial

Product Manager, Data and Analytics

Prospect Qualification Engine

Challenge

Advisors spent valuable time chasing low-quality leads.

Solution

Built and launched a machine learning-based solution that prioritizes client leads based on conversion probability.

Impact

Double-digit increase in conversion rates.
Significantly improved advisor efficiency.
Increased revenue per advisor through smarter targeting.

Client Retention & Asset Growth Predictor

Challenge

Early client withdrawals negatively impacted assets under management.

Solution

Delivered a predictive analytics product that identifies clients at risk, enabling proactive advisor engagement.

Impact

Substantial reduction in client withdrawals.
Increased net contributions to RRSPs and pension plans.
Strengthened overall asset growth at Sun Life.

Previous Experience

Before Sun Life, I worked in banking, fintech, and consulting, where I:

Launched an online financial research platform securing initial paid subscriptions.
Redesigned digital experiences, reducing user task-time by 33%.
Launched banking platforms, boosting customer acquisition by 22%.

Side Projects

I create AI-powered tools to solve meaningful problems:

Startup Idea Validation & Launch Platform

Problem: First-time entrepreneurs struggle to thoroughly evaluate their business ideas before committing resources.

Solution: A platform that challenges entrepreneurs to think critically about their ideas, providing frameworks for validation and AI-powered tools for business model canvas and business plan creation. Cofoundly.ai guides founders from initial concept through validation to launch readiness.

Status: Development and testing - launch in summer 2025.

Cofoundly.ai dashboard showing business idea validation

Resume Builder for Canadian Newcomers

Problem: New immigrants to Canada struggle with creating resumes that align with Canadian employer expectations.

Solution: AI-powered tool at yourcanadianresume.com that transforms international work experience into Canadian-friendly resumes with appropriate terminology and formatting.

Status: MVP done, testing with cohort of 30 newcomers to measure outcomes. Official launch April 2025.

AI Resume Builder interface showing resume analysis

Education & Recognition

Formal Education

Academic Background

MSc, Strategic Innovation Management — University of Sussex (UK)

Master's in Computer Science — ENSA Morocco

My technical foundation in computer science combined with strategic business education gives me a unique advantage in product management—I can both understand complex technical details and translate them into business value that resonates with stakeholders.

Recognition

Chevening Scholarship

Awarded by the UK government, recognizing leadership potential and innovation capabilities among global talent.

This highly competitive scholarship selects future leaders who demonstrate the vision and drive to create positive change in their home countries through knowledge exchange and international collaboration.

Certifications

Professional Development

McKinsey Management Accelerator Program (2024)
AI for Product Management by Pendo and Google Cloud (2024)
Continuous Product Discovery Certification by The Product Compass (2023)
User Journey Mapping for Better UX by The Interaction Design Foundation (2023)
Scrum Professional Certificate SFPC (2020)

Beyond Work

In addition to my professional role, I actively contribute to the product management community and share knowledge through various channels.

TPMA Mentorship Program

As the Mentorship Coordinator at the Toronto Product Management Association (TPMA), I created an AI-driven mentor-mentee matching system, helping early-career PMs quickly find effective guidance and grow professionally.

The system analyzes professional backgrounds, skills, and development goals to create optimal mentor-mentee pairings that lead to more meaningful professional relationships and career growth opportunities.

Occasional Thoughts

Sometimes I capture my thoughts on product management and AI in my blog – when the coffee is strong and the inspiration strikes ☕

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